Scientific Name Pericallis x (around beauty, hybrid) 'Magenta'
A tender perennial flower in bright magenta which grows from clump-forming, deciduous foliage. This plant is half-hardy in the UK, down to -5°C.
Flower: clump forming Tender Perennial
Common Name(s) Senecio senetti, Cineraria, Pericallis, Senetti magenta
Origin Native to the Canary Islands, the Senetti varieties have been adapted for cooler conditions so they can be grown as perennials in the UK
Description The stunning colour of these blooms is enough to catch the eye in any garden! Trademarked by Senetti, the company is proud of their cultivars which bloom in a variety of bright colours, and are designed to be adaptable; they can thrive indoors over winter and will love to go outdoors in summer, and can thrive in gardens, balconies and anywhere in between. This variety will fill your space with bold magenta; these flowers can bloom for up to four months at a time!
Months of Interest Flower and foliage in summer (they can bloom indoors in early spring, and re-bloom outdoors in summer!)
Pruning Tips Deadhead regularly to help your plant flower as long as possible.
Wildlife Value No specific wildlife benefit known in the UK. Growing flowers can provide pollen for pollinators such as bees, butterflies and moths and food for birds with their seeds. Positioning Full sun is ideal for these plants, though partial shade is fine too; they will need protection from frost, and will appreciate a sheltered spot.
Water Ensure the soil does not totally dry out; these flowers will need some attention & watering in particularly hot/dry conditions.
Soil Soil should be fertile and well-drained for best results.
We have launched our first (hopefully monthly) ‘Letter from the Founder’ blog post. I talk about a string of bad luck, from water gushing from various ceilings in my life to a break-in, and also reflect on the incredible work we have done to win two awards earlier this year. I look ahead to what’s coming up in August, projects we are working on with our clients, and some thoughts about the rest of the year. And I give an insight into my brain, why I am who I am and why I’m so thankful for all the opportunities, passion and excitement that running Sprouts has given me as a founder and as a woman.