Cineraria - Senetti - British Grown

Bright, summer colour makes a gorgeous addition to your garden display. Half-hardy in the UK, down to -5°C.

These tender perennials bring gorgeous summer colour in shades of red, pink, purple, blue and white. Sometimes grown as annuals, their flowers bring stunning colour contrasting with lush mid-green leaves, but over winter are most suited to milder parts of the country. Keep these plants happy and blooming with a bit of shade, shelter from cold winds, and moist, well-draining soil.

Scientific Name
Pericallis × hybrida (nearby beauty, hybrid species)

Common Name(s)
Senecio Senetti, Cineraria, Pericallis

Origin
Native to the Canary Islands, the Senetti varieties have been adapted for cooler conditions so they can be grown as perennials in the UK

Description
The stunning colour of these blooms is enough to catch the eye in any garden! Trademarked by Senetti, the company is proud of their cultivars which bloom in a variety of bright colours, and are designed to be adaptable; they can thrive indoors over winter and will love to go outdoors in summer, and can thrive in gardens, balconies and anywhere in between. This variety will fill your space with bold magenta; these flowers can bloom for up to four months at a time!

Months of Interest
Flower and foliage in summer (they can bloom indoors in early spring, and re-bloom outdoors in summer!)

Pruning Tips
Regular deadheading will help your plant keep blooming for as long as possible.

Wildlife Value
No specific wildlife benefit known in the UK. Growing flowers can provide pollen for pollinators such as bees, butterflies and moths and food for birds with their seeds.

Positioning
Full sun to partial shade is best, make sure your Cineraria is sheltered from cold winds.

Water
Keep soil moist, especially whilst the plant is actively growing.

Soil
Not fussy about the soil type as long as it's got good drainage; some cultivars don't do well in clay.

Food
Make sure soil is fertile when you plant it; extra fertiliser every couple of weeks whilst the plant is growing will help too.

Pet Safe
Yes - this plant is non-toxic, although it isn't the best snack for your pets.

Sprouts Top Tips
To make the most out of this plant, especially if you're growing as an annual, deadhead the flowers as they fade to prolong blooming. Moist soil will also help to keep the blooms fresher for longer.