Cineraria - Senetti 'Magenta' Suntory Collection - British Grown

A tender perennial flower in bright magenta which grows from clump-forming, deciduous foliage. This plant is half-hardy in the UK, down to -5°C.

The stunning colour of these blooms is enough to catch the eye in any garden! Trademarked by Senetti, the company is proud of their cultivars which bloom in a variety of bright colours, and are designed to be adaptable; they can thrive indoors over winter and will love to go outdoors in summer, and can thrive in gardens, balconies and anywhere in between. This variety will fill your space with bold magenta; these flowers can bloom for up to four months at a time!

Scientific Name
Pericallis x (around beauty, hybrid) 'Magenta' 

Common Name
Senecio senetti, Cineraria, Pericallis, Senetti magenta

Origin
Native to the Canary Islands, the Senetti varieties have been adapted for cooler conditions so they can be grown as perennials in the UK

Pruning Tips
Deadhead regularly to help your plant flower as long as possible.

Wildlife Value
No specific wildlife benefit known in the UK. Growing flowers can provide pollen for pollinators such as bees, butterflies and moths and food for birds with their seeds.

Positioning
Full sun is ideal for these plants, though partial shade is fine too; they will need protection from frost, and will appreciate a sheltered spot.

Water
Ensure the soil does not totally dry out; these flowers will need some attention & watering in particularly hot/dry conditions.

Soil
Soil should be fertile and well-drained for best results.

Food
Make sure soil is fertile when you plant it; extra fertiliser every couple of weeks whilst the plant is growing will help too.

Pet-safe
Yes - this plant is non-toxic, although it isn't the best snack for your pets.

Sprouts Top Tips
To make the most out of this plant, especially if you're growing as an annual, deadhead the flowers as they fade to prolong blooming. Moist soil will also help to keep the blooms fresher for longer.